More About LU

The LU collection at Epicerie Corner brings together 53 products from one of France's most established biscuit brands: the iconic Petit Beurre, Petit Écolier (chocolate-topped biscuits), Prince (sandwich biscuits), Pim's (génoise sponge biscuits), Napolitain soft cakes, the Barquette range (3 Chatons), Cracotte breakfast crispbreads, Figolu (fig-filled biscuits), Chamonix (orange jam biscuits), Brun wafers, Granola cookies, waffles, Palmito, Paille d'Or and Moelleux soft cakes — the full LU portfolio available in France.

About LU

LU was founded in Nantes in 1846 by Louis Lefèvre and his wife Pauline-Isabelle Utile — the initials "LU" coming from Lefèvre-Utile. The company became one of the largest biscuit manufacturers in France during the nineteenth and twentieth centuries. The landmark Petit Beurre biscuit was created in 1886 by Louis Lefèvre-Utile II — a rectangular butter biscuit with characteristic notched edges and a simple recipe of wheat flour, butter, sugar and milk. LU was acquired by BSN (later Danone) in 1986 and is now part of Mondelez International, the global snacking company.

Petit Beurre — The Iconic Butter Biscuit

• LU Biscuits Petit Beurre 400g: the classic LU butter biscuit — rectangular, notched, crisp, mildly sweet, made from wheat flour, butter, sugar and milk. The Petit Beurre's distinctive shape (with four rounded ears) has remained unchanged since 1886. Available also in a pocket multipack format (12×3 biscuits, 300g) and as a Biscuit Thé 350g (the tea biscuit format — thinner and lighter than the classic Petit Beurre).

Petit Écolier (Schoolboy)

• LU Petit Écolier Dark Chocolate 150g: a shortbread biscuit base topped with a moulded dark chocolate tablet. The "schoolboy" (écolier) motif is embossed on the chocolate. Available in three chocolate variants — dark, milk and white chocolate — each 150g pack.
• LU Petit Écolier White Chocolate 150g: the white chocolate variant of the Petit Écolier range.

Prince Range (Sandwich Biscuits)

Prince is LU's sandwich biscuit range — two embossed biscuit shells with a flavoured cream or chocolate filling:

• Lu Prince Chocolate 300g: the original Prince biscuit — two golden biscuit shells with a chocolate cream filling.
• Lu Prince All Chocolate 300g: the Tout Chocolat variant — chocolate-flavoured biscuit shells with chocolate filling, for a stronger cocoa experience.
• Lu Prince Pocket Chocolate 400g: the pocket multipack format of Prince in chocolate, suitable for individual portions.

Pim's (Génoise Sponge Biscuits)

• Lu Pim's Orange 150g: the original and most widely distributed Pim's — a soft génoise sponge base with orange jam and jelly, covered in dark chocolate. The orange variant is the reference Pim's flavour in France.
• Lu Pim's Raspberry 150g: Pim's with raspberry jam.
• Lu Pim's Strawberry 150g: Pim's with strawberry jam.
• LU Pim's Pear 150g: Pim's with a pear jam filling.

Napolitain Cakes

Napolitain is LU's soft layered cake range — a moist génoise with a chocolate ganache layer:

• Lu Napolitain Signature Chocolate 174g: the standard Napolitain individual cake in chocolate.
• Lu Napolitain Chocolate Raspberry 174g: Napolitain with a chocolate and raspberry filling combination.
• Lu Napolitain Family Size 360g: the large format for the whole household.

Barquettes — 3 Chatons Range

The 3 Chatons (three kittens) barquettes are soft, boat-shaped sponge biscuits with a fruit or chocolate filling, in twin 2×120g packs:

• Lu 3 Apricot Barquettes 2×120g, Lu 3 Raspberry Barquettes 2×120g, Lu 3 Strawberry Barquettes 2×120g: the fruit jam variants.
• Lu 3 Chocolate Barquettes 2×120g: the chocolate filling variant.

Cracotte (Breakfast Crispbreads)

Cracotte is LU's crispy wheat toast range — a light, snappable crispbread marketed for breakfast:

• Lu Cracotte Froment 250g and 500g: the classic wheat Cracotte in standard and large format.
• Lu Cracotte Wholegrain 250g: wholegrain wheat version.
• Lu Cracotte Fibers 250g: high-fibre wheat format.
• Lu Cracotte Chocolate 200g, Raspberry 200g, Strawberry 200g: flavoured Cracotte variants — chocolate, raspberry and strawberry crispy toasts.
• Lu Rusk Cracottes Gourmandes 250g: the biscuity Cracotte Gourmande — a sweeter, more indulgent Cracotte.

Other LU Biscuit Lines

• Lu Figolu 192g: a fig-filled biscuit unique to LU — a wheat shortbread biscuit filled with a thick fig paste. Figolu is one of LU's most distinctive products: fruit-forward, moderately sweet, with a firm fig paste centre.
• Lu Chamonix Orange 250g: a round, soft biscuit with orange jam and chocolate coating — inspired by the classic Chamonix recipe since 1922.
• Lu Bastogne 260g: a Belgian-style caramelised biscuit — rectangular, crunchy, with a warm caramel and spice note, similar in style to speculoos.
• Lu Kango Chocolate 225g: a chocolate-filled shortbread biscuit.
• Lu Palmito 100g and 2×100g: the palmier-style biscuit — a flaky, sugar-crusted spiral pastry biscuit in the traditional palmier shape.
• Lu Paille d'Or Raspberry 170g and Lu Paille d'Or Strawberry 170g: delicate gold straw-shaped pastry biscuits with a fruit jam coating.
• Lu Flanders Shortbread 250g: a crumbly butter shortbread from the Flanders style, made with fresh butter.
• Lu Organic Shortbread 112g: an organic-certified shortbread biscuit.

Wafers, Waffles and Moelleux

• Lu Brun Vanilla Wafer 146g and Lu Brun Chocolate Wafer 146g: thin, crispy wafer biscuits — the Brun (brown) range.
• Lu Dark Chocolate Waffle 260g and Lu Waffle Sugar Pearls 225g: Belgian-style gaufres — the dark chocolate variant and the caramelised sugar pearl format.
• Lu Small Chocolate Moelleux 140g, Lu Small Apricot Moelleux 140g, Lu Small Natural Moelleux 140g: soft, moist individually-wrapped mini cakes in three flavours.
• Lu Granola Chocolate Chip Cookies 312g and Lu Mini Granola 110g and 160g: LU's Granola cookie range — soft, American-style cookies with chocolate chips.

For more biscuits and cookies, see Biscuits and Chocolate Biscuits. For breakfast crispbreads and rusks, see Breakfast Biscuits.

LU FAQs

When was the LU Petit Beurre invented?

The Petit Beurre was created in 1886 in Nantes by Louis Lefèvre-Utile II, son of the company's founder. The biscuit's shape — rectangular with four rounded corner ears, notched edges, and embossed with the LU name and "Nantes" marking — was registered and has remained essentially unchanged since. The recipe is a simple shortbread: wheat flour, sugar, butter, milk and salt. The Petit Beurre remains one of the most widely sold biscuits in France and is recognisable across generations as a reference French biscuit.

What is the difference between Pim's and Napolitain?

Both are soft LU sponge-cake formats, but the structures differ. Pim's is a round, flat génoise disc topped with a fruit jam and jelly layer, then coated with a thin chocolate cover — it is eaten as a single biscuit and has a fruity, jammy flavour with a light sponge base. Napolitain is a layered rectangular individual cake — two layers of moist génoise with a chocolate ganache layer between them, iced on top — closer to a small chocolate gâteau. Pim's is snack-format; Napolitain is a dessert-style soft cake.